Reinventing the Box
Our Story
Everyone has the capacity to innovate. To be creative.
To transform the world with bold ideas, strategic thinking, and creative action.
That belief is where it all started and it's the reason we created Innovationist Playbox.
Now more than ever, as AI automates more and more of our world, we believe in the power of human-centered design, creative strategy, and business approaches that put people first.
Because real innovation doesn't come from machines, it comes from people. From curiosity. From the messy, bold, and sometimes chaotic process of creating something new.
Reimagine what's possible
We built Innovationist Playbox because if you want to innovate, create, and do something disruptive, you can’t just think outside the box.. You have to reinvent the box.
“Thinking outside the box” still keeps you trapped in someone else’s frame. It adds pressure, limits, and expectations. But innovation happens when multiple ideas collide, when there’s room to explore, break patterns, and reimagine what’s possible.
Innovation is not a mystery.
It’s not uncommon.
It’s a process and that’s what you’re about to do.
Build What Works
We're here to help ideas succeed, to build what works, and to change how we think, build, and do business.
Because the reality is, 70% of new businesses fail, and even the biggest players get disrupted by faster, bolder, more creative thinking.
The problem isn’t the idea… it’s the approach to strategy, creativity, design, and innovation.
We're here to fix that.
To make space for what’s next and build what works
The Journey
Innovationist Playbox began as a bold idea with a clear purpose: to make innovation more human, strategic, and accessible. What started as a small project with a big vision quickly evolved into a growing platform for creative transformation.
Along the way, we've had the opportunity to collaborate with amazing teams, learn from inspiring communities, and refine our tools through real-world challenges.
We’re proud to be part of programs that support bold ideas and meaningful change, including the Miro Startup Program, Lovable Shipped, and the BBB Breakthrough Accelerator.
They’ve reinforced what we’ve believed since the beginning:
Innovation is a journey, and it’s better when you don’t walk it alone.
About
Jarazet is the driving force behind Innovationist Playbox, an innovation strategist, certified Agile and AI leader, and global digital marketer with over 15 years of experience driving transformation across Fortune 500 companies, nonprofits, and startups in North America and Europe.
She has built real-world innovation programs from the ground up, blending business design, human-centered marketing, and emerging tech to help organizations lead with purpose and stay ahead of change
She has developed frameworks like the Unbox-Inn Process™ and the Super Epic Collaboration Game™, designed to unbox strategic thinking, spark creative collaboration, and make innovation a process that actually works - not just a buzzword.
As a recognized speaker and mentor, Jarazet has shared her insights through platforms such as CreativeMornings, World Design Capital, UC San Diego, and the CSUF Startup Incubator, helping teams design with impact in an era defined by disruption.
At Innovationist Playbox, she’s leading a new way forward - where bold ideas, creative action, and strategic design reshape how we think, build, and do business.